Job Description
Are you a passionate storyteller and media relations expert excited about an opportunity to build and protect the reputation of one of the world’s most beloved brands?
We are looking for an outstanding colleague to help lead how we communicate externally about the LEGO brand, our business, and our values – with children as our role models.
The role is a 12-month parental cover and reports to the Head of Corporate Communications.
Core Responsibilities
Media relations: Build and manage global media relationships, with primary responsibility for Danish financial, business, consumer, and lifestyle media. Lead proactive media outreach, ensure consistent messaging, and support the global press office.
Corporate brand storytelling: Create and bring to life compelling and creative brand narratives in collaboration with internal partners. Lead global campaigns, including messaging, activation, tracking and agency management.
Issues Management: Handle issues as they arise, working closely with relevant colleagues.
Financial Communications: Lead communications for financial results, externally and internally.
Communications Partnering: Act as a key contact for internal partners and the wider communications team. Support leaders and spokespeople with thought leadership and messaging that effectively communicate the LEGO brands’ direction and priorities.
Play your part in our team succeeding
Every colleague counts in our passionate, dynamic, and high-performing team. We work closely, support each other, and have fun together. You'll play a key role in leading external corporate storytelling in Denmark and globally, covering a wide range of themes like site openings, innovation, workplace culture, executive profiling, and sustainability.
Do you have what it takes?
The ideal candidate brings solid experience in media relations within Denmark, with the ability to navigate in an ever-changing media landscape coupled with relevant experience working with large brands, ideally global, or at an agency. A background in journalism is a plus. In addition, we hope to see:
Strong skills in handling issues and crisis management
Experience counselling senior business leaders.
A self-starter who can inspire and motivate others, leading by example
Strong project management skills, with a dedication to quality and attention to detail.
Thrives in a fast-paced international environment
Fluent in Danish and English, written and spoken, is required.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
