Head of Cetaphil HCP Strategy
Location: Hybrid, Barcelona
Job Description: The Head of Consumer Dermatology, HCP Strategy, is part of the Global Consumer Business Unit, reporting directly to the Head of GBU. This strategic marketing leadership position is fully focused on the physician channel and accountable for designing, developing, and executing the marketing strategy that targets healthcare providers and physicians as a primary channel for promoting Cetaphil products. The role will play an integral part in developing a robust and market competitive 'integrated dermatology strategy' and will work in close partnership with the Rx and Ax global business units.
Key Responsibilities:
- Develop and implement a comprehensive marketing strategy for promoting Cetaphil through physicians and healthcare providers.
- Establish relationships with key opinion leaders, medical societies, and other healthcare organizations to build brand awareness and generate leads.
- Work with cross-functional teams to create marketing materials, including brochures, presentations, and digital content, to support physician outreach and education initiatives.
- Plan and execute physician education and training programs to increase awareness and adoption of healthcare products and services.
- Analyze market trends and competitor activity to identify opportunities and develop strategies for differentiation.
- Develop and manage budgets for physician marketing initiatives, including events, digital marketing, and other promotional activities.
- Work with Regions and strategic markets General Managers and Business Units Heads to develop sales collateral and other materials that support the physician referral process.
- Monitor and report on the effectiveness of physician marketing initiatives, including metrics such as lead generation, conversion rates, and ROI.
- Collaborate with other departments, such as product development and customer service, to ensure alignment of marketing efforts with overall business objectives.
- Stay up-to-date with healthcare industry trends, regulatory changes, and best practices in physician marketing.
Skills & Qualifications:
- Strong experience in consumer healthcare marketing, with a focus on physician referral marketing and relationship building. Dermatology experience strongly desired.
- Proven experience in developing and executing successful global marketing campaigns and initiatives.
- Demonstrated experience in building, transforming, and growing rapidly business in strategic markets (e.g., USA, China, Philippines, Canada, India, ANZ, Germany, Brazil).
- Strong leadership skills and ability to manage cross-functional teams and external partners.
- Excellent written and verbal communication skills, including the ability to present complex information to diverse audiences.
- Knowledge of healthcare industry trends, regulations, and best practices.
- Ability to analyze data and identify insights to inform marketing strategy.
- Experience with digital marketing and social media platforms.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Creative problem solver with a strong customer focus. Performance driven.
What we offer in return:
- You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base.
- You will receive a competitive compensation package with bonus structure and extended benefit package.
- You will be able to work in a hybrid work culture.
- You will participate in feedback loops, during which a personalized career path will be established.
- You will be joining a growing company that believes in ownership from day one where everyone is empowered to grow and to take on accountability.
Process steps:
- Send your CV in English.
- If your profile is a match, we will invite you for a first virtual conversation with Talent Acquisition.
- The next step is a virtual conversation with the hiring manager.
- The final step is a panel conversation with the extended team.
#J-18808-Ljbffr
